Client: Hot Dog Hustle Service: Brand Identity, Graphic Design
Located in Melbourne’s inner West, this not so basic food truck specialises in a fusion of Los Angeles x Asian style hot dogs, with excellent sides and unpredictable specials. Their aim is to bring people together and to reintroduce the nostalgic car culture within the suburbs of Melbourne.
Their hand lettered logo was designed to give Hot Dog Hustle the street image that they very well stand for, and a reason for consumers to fashionably wear their products. Not only are the hot dogs extraordinary, but their merchandise brings a whole new meaning to the word “hustler”.